Eskimi, a leading end-to-end creative and media tech platform, is redefining digital advertising in Kenya through cutting-edge AI-driven solutions, advanced performance measurement tools, and strategic educational initiatives. With a steadfast commitment to innovation, the company is enhancing its services to empower advertisers, media agencies, and publishers with smarter, more effective ad targeting strategies.

A Decade of Innovation in Kenya’s AdTech Space

Since 2013, Eskimi has collaborated with Kenyan advertisers and media agencies, continually pushing the boundaries of digital advertising. This latest revamp marks a significant step forward, integrating AI-powered insights and data-driven enhancements to help brands create impactful campaigns.

"To elevate our clients’ campaigns, we’ve enhanced our services with AI-powered tools, new performance measurement capabilities, and educational initiatives," says Beatrice Njiraini, Regional Director for Eskimi in Kenya.

Harnessing AI for Smarter Advertising

Eskimi’s latest innovation comes through strategic partnerships with AI-driven tools that optimize campaign performance. Advertisers can now leverage Neurons, an advanced neuroscience-based AI solution that provides attention heatmaps and predictive performance metrics. By analyzing audience engagement before a campaign goes live, brands can fine-tune their visuals for maximum impact.

In addition, Eskimi has integrated Lumen, an AI tool that utilizes eye-tracking technology to measure the effectiveness of digital ads with unmatched precision. These enhancements enable advertisers to create content that not only captures attention but also leaves a lasting impression.

Measuring Brand Impact Beyond Clicks

While AI tools offer real-time performance insights, Eskimi is also empowering advertisers with brand recall studies. These studies assess key brand performance metrics such as recall, awareness, intent, and favorability—helping brands adapt their messaging to drive long-term consumer engagement.

Investing in Industry Knowledge and Skill Development

Eskimi’s modernization goes beyond technology—it’s also about empowering industry professionals with knowledge. As part of this commitment, the company has launched a comprehensive training course focused on brand advertising, user attention measurement, and strategic development.

Advertisers and media agencies will also have access to a series of themed workshops throughout the year, designed to share global best practices and emerging trends in digital advertising.

"Kenya was one of the first markets where we introduced our AdTech solutions, and it’s been incredible to see the progress over the past decade. Our collaboration with advertisers and media agencies continues to inspire us to push boundaries and deliver cutting-edge solutions," says Vytautas Paukstys, CEO of Eskimi.

A Future-Forward Approach to Advertising

As digital advertising in Kenya continues to evolve, Eskimi remains at the forefront, combining AI-driven insights, advanced measurement tools, and strategic learning opportunities to help brands stay ahead. With a renewed focus on innovation, the company is setting new standards in AdTech—ensuring advertisers have the tools they need to captivate, convert, and create lasting brand connections.

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